Strands Labs in Corvallis
Apr 21st 2009adminOnline Advertising
There is some interesting software being developed in Corvallis.
The invite-only consumer software appears to provide a laboratory for something much more lucrative – a “black box” audience-building engine. Strands Labs gives publishers and e-commerce sites the ability to craft widgets and recommendations that are highly relevant to the site visitor.
What’s really interesting about this model is how useful the audience data may be to agencies and advertisers that struggle to find highly targeted inventory that can be bought in a scalable way.
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